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Principal Thin
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Redefining Expectation
Principal Thin Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
New Old Art
Principal Light
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
A Life? Or Theater?
Principal Light Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Intrinsic Dialogue
Principal Regular
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Arctic Mythology
Principal Regular Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Decoding the Metropolis
Principal Medium
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Human Complexity
Principal Medium Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
State of the Art
Principal Semibold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Form & Photography
Principal Semibold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Youthful Effervescence
Principal Bold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
About Classics
Principal Bold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Utopian Geographies
Principal Black
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Make Your Own Luck
Principal Black Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Surrealist Explorations

Principal is a high-contrast sans serif typeface with roots in the nineteenth-century grotesques.

Short descenders and long ascenders shift its baseline uncommonly low, suggesting a sense of strong (digital) gravity that particularly informs the heavier weights and characters such as the lowercase g.

The repetitive use of minor angles and slightly disproportionate terminals (lowercase a) complement the otherwise rigid typeface.

Principal is available in fourteen styles, ranging from Thin to Black with corresponding Italics.

Designer
Release
  • 2019
Styles
  • Thin
  • Thin Italic
  • Light
  • Light Italic
  • Regular
  • Regular Italic
  • Medium
  • Medium Italic
  • Semibold
  • Semibold Italic
  • Bold
  • Bold Italic
  • Black
  • Black Italic
Language Support
  • Afrikaans
  • Albanian
  • Asu
  • Basque
  • Bemba
  • Bena
  • Bosnian
  • Catalan
  • Chiga
  • Colognian
  • Cornish
  • Croatian
  • Czech
  • Danish
  • Embu
  • English
  • Esperanto
  • Estonian
  • Faroese
  • Filipino
  • Finnish
  • French
  • Friulian
  • Galician
  • Ganda
  • German
  • Gusii
  • Hungarian
  • Icelandic
  • Igbo
  • Inari Sami
  • Indonesian
  • Irish
  • Italian
  • Jola-Fonyi
  • Kabuverdianu
  • Kalenjin
  • Kamba
  • Kikuyu
  • Kinyarwanda
  • Latvian
  • Lithuanian
  • Lower Sorbian
  • Luo
  • Luxembourgish
  • Luyia
  • Machame
  • Makhuwa-Meetto
  • Makonde
  • Malagasy
  • Malay
  • Maltese
  • Manx
  • Maori
  • Meru
  • Morisyen
  • North Ndebele
  • Northern Sami
  • Norwegian
  • Nyankole
  • Oromo
  • Polish
  • Portuguese
  • Romanian
  • Romansh
  • Rombo
  • Rundi
  • Rwa
  • Samburu
  • Sango
  • Sangu
  • Scottish Gaelic
  • Sena
  • Serbian (Latin)
  • Shambala
  • Shona
  • Slovak
  • Slovenian
  • Soga
  • Somali
  • Spanish
  • Swahili
  • Swedish
  • Taita
  • Teso
  • Turkish
  • Upper Sorbian
  • Vunjo
  • Walser
  • Welsh
  • Zulu
Features
  • Standard & Discretionary Ligatures
  • Stylistic Alternates
  • Contextual Alternates
  • Case-Sensitive Forms
  • Tabular Figures
  • Oldstyle Figures
  • Fractions
  • Subscript & Superscript
  • Slashed Zero
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