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Principal Thin
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Cultural Perspectives
Principal Thin Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Timeless Minimalism
Principal Light
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Fill the Void
Principal Light Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Provoking Ideas
Principal Regular
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Spaces, Structures & Sequences
Principal Regular Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Façade Revealed
Principal Medium
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Fictional Contrasts
Principal Medium Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Modern Perceptions
Principal Semibold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Redefining the Medium
Principal Semibold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Security Measures
Principal Bold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Geometric Architecture
Principal Bold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Deep Into the Cognitive Dissonance
Principal Black
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Cultural Sensibility
Principal Black Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Symbiotic Landscapes

Principal is a high-contrast sans serif typeface with roots in the nineteenth-century grotesques.

Short descenders and long ascenders shift its baseline uncommonly low, suggesting a sense of strong (digital) gravity that particularly informs the heavier weights and characters such as the lowercase g.

The repetitive use of minor angles and slightly disproportionate terminals (lowercase a) complement the otherwise rigid typeface.

Principal is available in fourteen styles, ranging from Thin to Black with corresponding Italics.

Designer
Release
  • 2019
Styles
  • Thin
  • Thin Italic
  • Light
  • Light Italic
  • Regular
  • Regular Italic
  • Medium
  • Medium Italic
  • Semibold
  • Semibold Italic
  • Bold
  • Bold Italic
  • Black
  • Black Italic
Language Support
  • Afrikaans
  • Albanian
  • Asu
  • Basque
  • Bemba
  • Bena
  • Bosnian
  • Catalan
  • Chiga
  • Colognian
  • Cornish
  • Croatian
  • Czech
  • Danish
  • Embu
  • English
  • Esperanto
  • Estonian
  • Faroese
  • Filipino
  • Finnish
  • French
  • Friulian
  • Galician
  • Ganda
  • German
  • Gusii
  • Hungarian
  • Icelandic
  • Igbo
  • Inari Sami
  • Indonesian
  • Irish
  • Italian
  • Jola-Fonyi
  • Kabuverdianu
  • Kalenjin
  • Kamba
  • Kikuyu
  • Kinyarwanda
  • Latvian
  • Lithuanian
  • Lower Sorbian
  • Luo
  • Luxembourgish
  • Luyia
  • Machame
  • Makhuwa-Meetto
  • Makonde
  • Malagasy
  • Malay
  • Maltese
  • Manx
  • Maori
  • Meru
  • Morisyen
  • North Ndebele
  • Northern Sami
  • Norwegian
  • Nyankole
  • Oromo
  • Polish
  • Portuguese
  • Romanian
  • Romansh
  • Rombo
  • Rundi
  • Rwa
  • Samburu
  • Sango
  • Sangu
  • Scottish Gaelic
  • Sena
  • Serbian (Latin)
  • Shambala
  • Shona
  • Slovak
  • Slovenian
  • Soga
  • Somali
  • Spanish
  • Swahili
  • Swedish
  • Taita
  • Teso
  • Turkish
  • Upper Sorbian
  • Vunjo
  • Walser
  • Welsh
  • Zulu
Features
  • Standard & Discretionary Ligatures
  • Stylistic Alternates
  • Contextual Alternates
  • Case-Sensitive Forms
  • Tabular Figures
  • Oldstyle Figures
  • Fractions
  • Subscript & Superscript
  • Slashed Zero
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