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Principal Thin
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Intense Narratives
Principal Thin Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Energetic Arrangement
Principal Light
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Historic Recollection
Principal Light Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Fill the Void
Principal Regular
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Dynamic Composition
Principal Regular Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Dynamic Technologies
Principal Medium
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Prompting Conversations
Principal Medium Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Inquisitive Photography
Principal Semibold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Emotive Metropolis
Principal Semibold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Wild, But Cute
Principal Bold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Shades of Summer
Principal Bold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Forgotten Stories
Principal Black
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
A Resonant Lens
Principal Black Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
A Symbol of Power

Principal is a high-contrast sans serif typeface with roots in the nineteenth-century grotesques.

Short descenders and long ascenders shift its baseline uncommonly low, suggesting a sense of strong (digital) gravity that particularly informs the heavier weights and characters such as the lowercase g.

The repetitive use of minor angles and slightly disproportionate terminals (lowercase a) complement the otherwise rigid typeface.

Principal is available in fourteen styles, ranging from Thin to Black with corresponding Italics.

Designer
Release
  • 2019
Styles
  • Thin
  • Thin Italic
  • Light
  • Light Italic
  • Regular
  • Regular Italic
  • Medium
  • Medium Italic
  • Semibold
  • Semibold Italic
  • Bold
  • Bold Italic
  • Black
  • Black Italic
Language Support
  • Afrikaans
  • Albanian
  • Asu
  • Basque
  • Bemba
  • Bena
  • Bosnian
  • Catalan
  • Chiga
  • Colognian
  • Cornish
  • Croatian
  • Czech
  • Danish
  • Embu
  • English
  • Esperanto
  • Estonian
  • Faroese
  • Filipino
  • Finnish
  • French
  • Friulian
  • Galician
  • Ganda
  • German
  • Gusii
  • Hungarian
  • Icelandic
  • Igbo
  • Inari Sami
  • Indonesian
  • Irish
  • Italian
  • Jola-Fonyi
  • Kabuverdianu
  • Kalenjin
  • Kamba
  • Kikuyu
  • Kinyarwanda
  • Latvian
  • Lithuanian
  • Lower Sorbian
  • Luo
  • Luxembourgish
  • Luyia
  • Machame
  • Makhuwa-Meetto
  • Makonde
  • Malagasy
  • Malay
  • Maltese
  • Manx
  • Maori
  • Meru
  • Morisyen
  • North Ndebele
  • Northern Sami
  • Norwegian
  • Nyankole
  • Oromo
  • Polish
  • Portuguese
  • Romanian
  • Romansh
  • Rombo
  • Rundi
  • Rwa
  • Samburu
  • Sango
  • Sangu
  • Scottish Gaelic
  • Sena
  • Serbian (Latin)
  • Shambala
  • Shona
  • Slovak
  • Slovenian
  • Soga
  • Somali
  • Spanish
  • Swahili
  • Swedish
  • Taita
  • Teso
  • Turkish
  • Upper Sorbian
  • Vunjo
  • Walser
  • Welsh
  • Zulu
Features
  • Standard & Discretionary Ligatures
  • Stylistic Alternates
  • Contextual Alternates
  • Case-Sensitive Forms
  • Tabular Figures
  • Oldstyle Figures
  • Fractions
  • Subscript & Superscript
  • Slashed Zero
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