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Principal Thin
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
A Sensory Experience
Principal Thin Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
On Democracy
Principal Light
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
New Old Art
Principal Light Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Life of Crime
Principal Regular
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Bauhaus Redesigned
Principal Regular Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Exposing Secrets
Principal Medium
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Emotive Subjectivity
Principal Medium Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Distinct Geometry
Principal Semibold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Surrealist Explorations
Principal Semibold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Alphabet
Principal Bold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Conquering Pole
Principal Bold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Locations Come Alive
Principal Black
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Tourism of A Nation
Principal Black Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Cinematic Intensity

Principal is a high-contrast sans serif typeface with roots in the nineteenth-century grotesques.

Short descenders and long ascenders shift its baseline uncommonly low, suggesting a sense of strong (digital) gravity that particularly informs the heavier weights and characters such as the lowercase g.

The repetitive use of minor angles and slightly disproportionate terminals (lowercase a) complement the otherwise rigid typeface.

Principal is available in fourteen styles, ranging from Thin to Black with corresponding Italics.

Designer
Release
  • 2019
Styles
  • Thin
  • Thin Italic
  • Light
  • Light Italic
  • Regular
  • Regular Italic
  • Medium
  • Medium Italic
  • Semibold
  • Semibold Italic
  • Bold
  • Bold Italic
  • Black
  • Black Italic
Language Support
  • Afrikaans
  • Albanian
  • Asu
  • Basque
  • Bemba
  • Bena
  • Bosnian
  • Catalan
  • Chiga
  • Colognian
  • Cornish
  • Croatian
  • Czech
  • Danish
  • Embu
  • English
  • Esperanto
  • Estonian
  • Faroese
  • Filipino
  • Finnish
  • French
  • Friulian
  • Galician
  • Ganda
  • German
  • Gusii
  • Hungarian
  • Icelandic
  • Igbo
  • Inari Sami
  • Indonesian
  • Irish
  • Italian
  • Jola-Fonyi
  • Kabuverdianu
  • Kalenjin
  • Kamba
  • Kikuyu
  • Kinyarwanda
  • Latvian
  • Lithuanian
  • Lower Sorbian
  • Luo
  • Luxembourgish
  • Luyia
  • Machame
  • Makhuwa-Meetto
  • Makonde
  • Malagasy
  • Malay
  • Maltese
  • Manx
  • Maori
  • Meru
  • Morisyen
  • North Ndebele
  • Northern Sami
  • Norwegian
  • Nyankole
  • Oromo
  • Polish
  • Portuguese
  • Romanian
  • Romansh
  • Rombo
  • Rundi
  • Rwa
  • Samburu
  • Sango
  • Sangu
  • Scottish Gaelic
  • Sena
  • Serbian (Latin)
  • Shambala
  • Shona
  • Slovak
  • Slovenian
  • Soga
  • Somali
  • Spanish
  • Swahili
  • Swedish
  • Taita
  • Teso
  • Turkish
  • Upper Sorbian
  • Vunjo
  • Walser
  • Welsh
  • Zulu
Features
  • Standard & Discretionary Ligatures
  • Stylistic Alternates
  • Contextual Alternates
  • Case-Sensitive Forms
  • Tabular Figures
  • Oldstyle Figures
  • Fractions
  • Subscript & Superscript
  • Slashed Zero
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