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Principal Thin
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Visionary Frameworks
Principal Thin Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Surrealist Explorations
Principal Light
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Momentary Views
Principal Light Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Alternate Perspective
Principal Regular
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Cultural Interfaces
Principal Regular Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Illusory Enterprise
Principal Medium
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Provocative Explorations
Principal Medium Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Ephemeral Structures
Principal Semibold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
United Progression
Principal Semibold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Reshaping Minimalism
Principal Bold
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Vacant Urbanization
Principal Bold Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Preserving Memories
Principal Black
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Scientific Interventions
Principal Black Italic
  • Case
  • Punctuation
  • Alt f, j, r, t, y
  • Alt a
  • Alt g
  • Alt R
  • Alt &
Fading Dreams

Principal is a high-contrast sans serif typeface with roots in the nineteenth-century grotesques.

Short descenders and long ascenders shift its baseline uncommonly low, suggesting a sense of strong (digital) gravity that particularly informs the heavier weights and characters such as the lowercase g.

The repetitive use of minor angles and slightly disproportionate terminals (lowercase a) complement the otherwise rigid typeface.

Principal is available in fourteen styles, ranging from Thin to Black with corresponding Italics.

Designer
Release
  • 2019
Styles
  • Thin
  • Thin Italic
  • Light
  • Light Italic
  • Regular
  • Regular Italic
  • Medium
  • Medium Italic
  • Semibold
  • Semibold Italic
  • Bold
  • Bold Italic
  • Black
  • Black Italic
Language Support
  • Afrikaans
  • Albanian
  • Asu
  • Basque
  • Bemba
  • Bena
  • Bosnian
  • Catalan
  • Chiga
  • Colognian
  • Cornish
  • Croatian
  • Czech
  • Danish
  • Embu
  • English
  • Esperanto
  • Estonian
  • Faroese
  • Filipino
  • Finnish
  • French
  • Friulian
  • Galician
  • Ganda
  • German
  • Gusii
  • Hungarian
  • Icelandic
  • Igbo
  • Inari Sami
  • Indonesian
  • Irish
  • Italian
  • Jola-Fonyi
  • Kabuverdianu
  • Kalenjin
  • Kamba
  • Kikuyu
  • Kinyarwanda
  • Latvian
  • Lithuanian
  • Lower Sorbian
  • Luo
  • Luxembourgish
  • Luyia
  • Machame
  • Makhuwa-Meetto
  • Makonde
  • Malagasy
  • Malay
  • Maltese
  • Manx
  • Maori
  • Meru
  • Morisyen
  • North Ndebele
  • Northern Sami
  • Norwegian
  • Nyankole
  • Oromo
  • Polish
  • Portuguese
  • Romanian
  • Romansh
  • Rombo
  • Rundi
  • Rwa
  • Samburu
  • Sango
  • Sangu
  • Scottish Gaelic
  • Sena
  • Serbian (Latin)
  • Shambala
  • Shona
  • Slovak
  • Slovenian
  • Soga
  • Somali
  • Spanish
  • Swahili
  • Swedish
  • Taita
  • Teso
  • Turkish
  • Upper Sorbian
  • Vunjo
  • Walser
  • Welsh
  • Zulu
Features
  • Standard & Discretionary Ligatures
  • Stylistic Alternates
  • Contextual Alternates
  • Case-Sensitive Forms
  • Tabular Figures
  • Oldstyle Figures
  • Fractions
  • Subscript & Superscript
  • Slashed Zero
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